Business of IP Asia Forum 2020

The Story

 Date: 3-4 December 2020
 Duration: 2 Days
 Venue: Hong Kong Convention and Exhibition Centre (HKCEC) and Sino-Singaporc Guangzhou Knowledge City Project Office
 Platform: 5 Channels, including HERMES Live platform, YouTube Channel, Ziaoetong, WangYi and Sina Live  (support viewing on all connected mobile devices and computers)
 Region: Worldwide

 


KEY IMPACTS

  • Leveraging the "One Click Go Live" feature powered by HERMES Live, global IP professionals and business leaders can enjoy a seamless, stable and professional live streaming for 14 webinars held within two days across two venues.
  • HERMES Live platform provided multiple value-added features for BIP Asia Forum, featuring picture-in-picture embedded in Zoom conferences, media uploading of PowerPoint and videos, further including interactive Q&A sessions after events.
  • HERMES Live technology surpassed geographical constraints and the network limitation in China. Provided broadcast grade parallel livestreaming sections in Guangzhou and Hong Kong, reached over 10,000 worldwide audiences viewing in real time. 
  • Deploying our technological expertise together with our comprehensive market knowledge to best serve clients' needs. Provided simultaneous interpretation in the multi-panel of Zoom and Tencent conferences, given both Putonghua and English translations catering each business leaders' needs. 

 

OVERVIEW

 

Jointly organised by the Government of the Hong Kong Special Administration Region, the Hong Kong Trade Development Council and the Hong Kong Design Centre, the tenth edition of Business of IP Asia Forum (BIP Asia Forum) was held virtually with great success on 3 and 4 December. This year, with the theme addressing the importance of open innovation and collaboration in corporate development in times of change, over 60 international intellectual property experts and business leaders sharing the latest industry trends and developments with more than 10,000 viewers from over 40 countries and regions joining the global live streaming. TFI was pleased to provide one-stop video solution for them to ensure the quality and smoothness of the live streaming event.



The Client

The Hong Kong Trade Development Council (HKTDC)

The Hong Kong Trade Development Council (HKTDC)

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels.