Sweden-Hong Kong Education Summit
The Story
Live Event Profile:
Event Date: 4 December 2017
Event Duration: 120 minutes
Event Venue: Hang Seng Management College
Live Streaming Platform: Weibo (available on any mobile devices and computers)
Live Streaming Region: Worldwide
Live Event Details:
KEY IMPACTS
- Targeting mainly the Chinese audience, the summit was successfully live streamed on Weibo from Hong Kong
- Chinese educators could get inspiration from overseas STEM education experts by learning their experience and sharing
THE SITUATION
STEM Education has been commonly promoting around the world including Hong Kong. In order to help more principals and educators to learn about the challenges and strategies for STEM education between Sweden and Hong Kong, Hong Kong Distance Education Association (HKDEA) entitled TFI to live stream its summit on Weibo.
THE CHALLENGE
While the education summit was taking part in Hong Kong with many local principals and educators, HKDEA also targeted on reaching the Chinese audience through online live streaming. By streaming the event on Weibo, the largest social media platform, it effectively maximized the reach of Chinese audience, helped expand the China market at the same time.
REASONS FOR SELECTION
1. Diversified live streaming channels
We are experienced in supporting simultaneous live streaming to HERMES Live, Facebook, YouTube, Weibo and different social platforms. Clients can decide their live distribution channels according to their target market and preference, hence improving the event efficacy.
2. Experienced live streaming expert
With plenty of event live streaming experience, we are very familiar with handling various kinds of live event especially seminar, conference and workshop. We are able to offer the best and the most suitable live streaming service to client.
3. High quality live streaming
High resolution and smooth live streaming with low latency provided by us can create a very good user experience to audience. Audience will then pay more attention on the video and stay longer to watch the live.
The Client
Hong Kong Distance Education Association
The Hong Kong Distance Education Association (“HKDEA”) is a spontaneous association, which is committed to the promotion of distance education via information technology (“IT”), prompting students to take part in more cross border and enquiry learning.