Sotheby’s Marquee Evening Auctions 2020
The Story
| Date: | 30 June 2020 |
| Duration: | 270 mins |
| Venue: | One Pacific Place |
| Platform: | Sotheby’s website (available on mobile devices and computers) |
| Region: | Worldwide |
KEY IMPACTS
•This was the first-ever large-scale auction of artwork conducted in real-time across three cities: Hong Kong, New York, and London. The auction was streamed in real time and hosted by Sotheby’s auctioneer Oliver Barker in London while the artwork was on display in New York.
•The marquee evening auctions saw a record-breaking transactional value of US$363.2 million, with Francis Bacon’s triptych collection selling for more than US$84 million.
•The live stream of the auction reached millions across the globe through Sotheby’s website and US Cable TV channel Cheddar Inc.
•Sotheby reduced COVID-19 risk by conducting a socially distanced auction through innovative live video-streaming technology.
OVERVIEW
Due to the COVID-19 pandemic, major auctions are currently being live-streamed for the first time. Building on past partnerships with TFI, which provided HERMES Live streaming services for Sotheby’s Spring Sales 2017 and Star Lot Unveiling Ceremony 2018, Sotheby again entrusted TFI with delivering live video-streaming solutions for its real-time auctions.
Related Showcases: Sotheby’s Star Lot Unveiling Ceremony / Sotheby’s Hong Kong Spring Sales 2017
The Client
Sotheby's
Sotheby’s has been uniting international collectors with world-class works of art since 1744. Sotheby’s become the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973). Sotheby’s BidNow programme allows visitors to view all auctions live online and place bids from anywhere in the world.