“Bridge and Reach - International Young Fashion Designer Showcase Tour” Inaugural Show

KEY IMPACTS

• Delivered the fashion tour from Iceland to numerous social media platforms in China and other countries, making over 1,500 audience to enjoy the show with broadcast quality
• Enabled youth fashion designers to showcase their collection and promote their brands globally, strengthening the linkage between Belt and Road Initiative and creative industries
• Allowed designers around the globe to exchange creative ideas so as to broaden their horizons and get inspiration from different perspectives and cultures, which echoed with the event purpose and TFI’s mission of ‘’bringing content, culture and people together’’

OVERVIEW

International Young Fashion Designers Showcase Tour aims to provide a platform for the young fashion designers to demonstrate their works globally. Themed by ‘’Bridge and Reach’’, it also strives to bridge between designers so as to promote in-depth communication between different cultures. To raise the event exposure and expand the audience reach in China market, TFI has been entrusted as the official live stream provider. Powered by HERMES Live, we streamed the Inaugural show in Iceland seamlessly across different countries.