Microsoft Store-In-Store Workshop – Surface Creators Story
The Story
Live Event Profile:
Event Date: 28 January 2018
Event Duration: 40 minutes
Event Venue: Fortress Shop, Telford Plaza, Kowloon Bay
Live Streaming Platform: Facebook (available on any mobile devices and computers)
Live Streaming Region: Worldwide
Live Event Details:
KEY IMPACTS
- Triggered online interaction between the guest and audience
- Reached broader audience, approaching more potential customers
THE SITUATION
With the theme of “Surface Creators Story”, Microsoft collaborated with Hong Kong famous illustrator – Arto (阿塗). In the Store-In-Store workshop, he shared his creation story with the use of Surface Book 2. For those who could not attend the workshop, they were welcomed to watch the live on Facebook.
THE CHALLENGE
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REASONS FOR SELECTION
1. Reliable live streaming partner
We are close partner of Microsoft with great collaboration experience. We have been working on more than 10 live streaming events together.
2. Easy setup
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3. "One Click Go Live"
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The Client
Microsoft
Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.