MSX / Marketing, Media & Communications
The Story
Live Event Profile:
Event Date: 14 March 2017
Event Duration: 60 minutes
Event Venue: Microsoft Experience Center, Cyberport
Live Streaming Platform: Facebook (available on any mobile devices and computers)
Live Streaming Region: Worldwide
Live Event Details:
KEY IMPACTS
- Through HERMES Live, the live content can be delivered not only to those participants in the event but also to thousands of the overseas audience
- Marketers from various sectors can get the latest innovative marketing solutions through watching the live
THE SITUATION
MSX / Marketing, Media & Communications is a marketing solution showcase event featuring keynote speakers and innovative solutions to help marketers drive business revenue and customer engagement. Apart from being one of the exhibitors of the event, TFI also provided online live streaming for the keynote session.
THE CHALLENGE
While live streaming has been becoming a trend for today’s business development, using stableness and quality of live streaming is the key to differentiate you from the others. In which TFI’s HERMES Live offers broadcast grade live streaming for Microsoft Hong Kong.
REASONS FOR SELECTION
1. Full HD live streaming
TFI’s HERMES Live offers Full HD live streaming. With our high reliability, high availability and superb technology, HERMES Live encoder can make sure the streaming in broadcast quality to the audience.
2. "One Click Go Live"
With HERMES Live Encoder M, live streaming can be done easily by simple setup and "One Click Go Live". The public can review and share the program archive anytime and anywhere.
3. Support 20+ digital devices
HERMES Live delivers smooth and reliable streams to more than 20 digital devices including but not limited to mobiles, desktops and smart TVs.
The Client
Microsoft
Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.