PR Asia Spring Reception 2017
The Story
Live Event Profile:
Event Date: 20 February 2017
Event Duration: 150 minutes
Event Venue: Kowloon Shangri-La
Live Streaming Platform: Website (available on any mobile devices and computers)
Live Streaming Region: Worldwide
Live Event Details:
KEY IMPACTS
- Provided first-hand information to global investors through live streaming even if they could not attend the event in person
- Easily enhanced the corporate brand image and increased the enterprise value
THE SITUATION
Recently, TFI has been partnering with a leading public relations consultancy in Hong Kong, PR Asia, to provide live streaming service to their clients. During the PR Asia Spring Reception 2017, TFI firstly demonstrated its broadcast grade live streaming solution to all guests by filming the Spring Reception. Audiences could watch the whole event from cocktail to toasting session through the HERMES Live platform with any digital device.
THE CHALLENGE
Using live streaming tools to broadcast the press conferences, celebration, forums and product launches has been a big trend for listed companies. Every year PR Asia holds many public events for various listed companies. With the collaboration of TFI, they can now offer a value-added live streaming services for all of their clients. It allows them to provide all-rounded PR service to their clients hence increases their corporates’ value.
REASONS FOR SELECTION
1. New revenue source
To face the increasing market challenges and generate more business opportunities, HERMES Live streaming solution is now the new technology for many enterprises, especially the PR agencies, to enhance competitiveness and provide more business opportunities.
2. Broadcast grade live streaming
Powered by HERMES Live Streaming solution with a professional support team, audience can enjoy stable and seamless live event with broadcast quality.
3. Reliable live stream specialist
We are well experienced in providing live streaming solution in different industries. Especially TFI has been the official Online Live Streaming and Video-On-Demand partner of Hong Kong Film Awards (HKFA) for two consecutive years.
The Client
PR ASIA
Established in 2001, PR ASIA Consultants Limited (PR ASIA) is a leading Hong Kong-based public relations consultancy focusing on financial communications. PR ASIA has a solid client base covering Hong Kong-listed companies, private banks, multinational corporations with headquarters in Asia, Europe and America, Government organization, institutions and more.