SOGO Hong Kong New Year Countdown Celebrations
The Story
| Date: | 31 December 2021 – 1 January 2022 |
| Duration: | 1 hour |
| Venue: | SOGO Causeway Bay |
| Platform: | HERMES Live platform, ViuTV (Support viewing on all mobile devices and computers) |
| Region: | Worldwide |
KEY IMPACTS
- The Hong Kong New Year Countdown Concert that hosted in the District was streamed and displayed on the 1,400-sq-m LED screen that erected on the façade of SOGO department store in Causeway Bay for its very first time.
- TFI utilized its video servicing to ensure the stability and precision of the countdown concert’s progress.
OVERVIEW
The West Kowloon Cultural District Authority fully supports the Hong Kong New Year Countdown Celebrations organized by the Hong Kong Tourism Board (HKTB) in the West Kowloon District (the District) on 31 December 2021 to 1 January 2022. The Great Lawn of Art Park in the District hosted an exciting outdoor party – the Hong Kong New Year Countdown Concert, while a countdown clock was displayed on the 1,400-sq-m LED screen that erected on the façade of Sogo department store in Causeway Bay, for the first time for the public to ring in 2022. TFI is honored to be entrusted by SOGO as the video broadcasting technology partner of this countdown event.
The Client
SOGO
SOGO Hong Kong is one of the Hong Kong’s largest department stores. First established by Japanese retailers, Sogo Co., Ltd. The department store is now owned by Lifestyle International Holdings.