Swire Symphony Under The Stars 2020 Online “Be The Star”
The Story
| Date: | 12 December 2020 |
| Duration: | 60 mins |
| Venue: | Hong Kong Cultural Concert Hall |
| Platform: | 4 Channels, including HK Phil’s YouTube Channel, FB Page, Official Website and Swire Trust “Trust Tomorrow” Facebook Page (support viewing on all connected mobile devices and computers) |
| Region: | Worldwide |
KEY IMPACTS
- This year with HERMES Live, it provides an advanced and fascinating platform for HK Phil to present their traditional annual emblematic concert virtually, for the very first time.
- By simulcasting the concert to 4 individual channels, it abolishes the limitation of distancing and bring the classical music live onscreen for thousands of families and music fans all around the globe.
- HERMES Live brings an enjoyable, realistic and brand new live streaming experience by powering a one-stop video solution for HK Phil. With the professional live streaming technology, it does not only enrich the extraordinary video production but also bring high quality live-streamed classical music to worldwide audiences.
OVERVIEW
With the COVID-19 pandemic, The Hong Kong Philharmonic Orchestra’s signature concert SWIRE SYMPHONY UNDER THE STARS (SUTS) will take place virtually for the first time. It is co-organized by The Hong Kong Philharmonic Orchestra and Swire Group. This year, the new campaign ‘Your Starry Moment’ aims to invite audiences to ‘be the stars’ in the concert, to create a uniquely personal performance with each audience members. It is honored that TFIDM as an online streaming technology partner to provide a stable, seamless and broadcast-grade live streaming for their first virtual concert.
The Client
The Hong Kong Philharmonic Orchestra
The Hong Kong Philharmonic Orchestra (HK Phil) is recognized as Asia’s foremost classical orchestra. Through presenting more than 150 concerts over a 44-week season, it has brought splendid music performance to more than 200,000 audiences since 1957. It endeavors to promote artistic excellence by promoting classical music and boosting the cultural participation for enhancing Hong Kong’s reputation.