Sony Music UNBOX LIVE Series – Cath Wong
The Story
| Date: | 21 September 2020 |
| Duration: | 60 mins |
| Venue: | Crossfade office |
| Platform: | Cath Wong, MOOV, JOOX, KKBOX, 谷Live Facebook Page (support viewing on all mobile devices and computers) |
| Region: | Worldwide |
KEY IMPACTS
•The “One Click Go Live” feature powered by HERMES Live enabled Cath Wong’s live concert to be simulcasted to multiple online platforms, including Facebook pages of MOOV, JOOX, KKBOX and more.
•HERMES Live provided stable, seamless and broadcast-grade live streaming service for Crossfade, enabling over thousands of viewers to enjoy the music show with their mobile devices, computers or tablets.
•Using HERMES Live’s advanced video streaming technology, it increased Cath Wong’s awareness and promoted Hong Kong music to audiences worldwide
OVERVIEW
The Unbox Live Series is an online music programme organized by Sony Music and presented by Crossfade. HERMES Live was entrusted by Crossfade to provide a one-stop video streaming service for this event.
The Client
Crossfade Creative
Established in 2011, Crossfade Creative is a media production company offering full range of creative services from concept, idea, script writing, storyboard, art direction, filming, editing, motion graphic, animation and to visual effect. Crossfade Creative has been cooperating with various advertising agencies and production houses in Hong Kong and Asia-Pacific regions to produce television commercials, music videos, promotional videos and event video productions with promising quality.