Microsoft Channel Kick-Off 2016
The Story
Live Event Profile:
Event Date: 5 September 2016
Event Duration: 90 minutes
Event Venue: Hong Kong Convention and Exhibition Centre
Live Streaming Platform: Website (available on any mobile devices and computers)
Live Streaming Region: Worldwide
Live Event Details:
KEY IMPACTS
- Provided world-class live streaming service during the keynote session of the event to bring live show everywhere
- Participants could learn the latest news and technology of Microsoft via our multi-screen delivery with our end to end OTT solution that runs on any cloud
THE SITUATION
Microsoft Channel Kick-Off is an event that offered its local partners a chance to explore the best of Microsoft and gain access to new opportunities if accelerating success with technology and innovation. Through the event, participants will learn how to drive digital transformation with customers.
THE CHALLENGE
In the past, the seminars and events were limited to the number of visitors due to space constraints. Through HERMES Live solution, the public is able to keep track of the activity in real time and get first-hand information through any variety of digital devices.
REASONS FOR SELECTION
1. "One Click Go Live"
Through "One Click Go Live" feature of HERMES Live, user only needs to connect the power, network and camera with the HERMES Live Encoder M, and then the event can go live seamlessly. In addition, Microsoft Hong Kong can control the live streaming process with our user-friendly interface.
2. Wonderful user experience to audience
With an excellent user interface and broadcast quality live streaming technology, our HERMES Live can create a superb user experience to audiences. Audiences would stay longer to watch the live keynote session. This wonderful user experience helps build positive brand and word of mouth.
3. Customizable platform
HERMES Live supports various customized settings, including but not limited to brand logo placement. In addition, Client can fully control the platform, but also has ownership of video archive for future use.
The Client
Microsoft
Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.