am730 Live Interview : Andrew Yuen
The Story
Live Event Profile:
Event Date: 1 June 2017
Event Duration: 60 minutes
Live Streaming Platform: Facebook (available on any mobile devices and computers)
Live Streaming Region: Worldwide
Live Event Details:
KEY IMPACTS
- Increased the brand awareness and reached more audience
- Created instant noise and overwhelmed feedback for am730
THE SITUATION
Catering the trend of live streaming, am730 started reaching more audience through live interviews. In May, TFI offered live streaming technology to am730, and received great results; am730 continued partnering with TFI to enjoy high quality live streaming service.
THE CHALLENGE
Due to the tight schedule, the interview was conducted in short period of time; am730 only had very limited preparation time before the interview. By applying our HERMES Live solution, the live stream was set up easily without spending hours connecting complicated and costly equipment.
REASONS FOR SELECTION
1. Reliable live streaming partner
Our encoder's high reliability, high availability and superb performance ensure us to be a reliable and trustable live streaming partner of am730, helping us to develop a long partnership.
2. Support social media campaigns
To better facilitate client’s social marketing campaign, we support simulcasting to a variety of social media platforms, like Facebook.
3. "One Click Go Live" with simple setup
With HERMES Live Encoder M, we only need to get power, camera and the Internet connected. And the event is live to the world through "One Click Go Live"
Programme Archive : https://goo.gl/hAfzNp
The Client
am730
am730, is free daily Chinese-language newspaper published in Hong Kong, the third with the prior two being Headline Daily and Metropolis Daily. Shih Wing-ching, chairman of Centaline Holdings, a property agency, is the founder of the newspaper.