Microsoft Surface Pro 4 Facebook Live Event

Live Event Profile:

Event Date: 26 April 2017

Event Duration: 45 minutes

Event Venue: Microsoft Experience Center, Cyberport

Live Streaming Platform: Facebook (available on any mobile devices and computers)

Live Streaming Region: Worldwide

Live Event Details:

KEY IMPACTS

- Showcased the functions and features of the Microsoft Surface Pro 4 through interactive live streaming to every corner of the world

- Received more than 145,000 views and 300 comments within a short period of time

THE SITUATION

Microsoft Hong Kong has been actively promoting its newly launched product - Surface Pro 4. Apart from its usual marketing activities, Microsoft Hong Kong partnered with TFI to add “Live” and “Interactive” elements into the Facebook game. Famous actor, Patrick Dunn was invited to be the host of the event and share his view on handwriting analysis through the Facebook live.

THE CHALLENGE

To better present the functions and features of Surface Pro 4, the video contained different wide shots and close-up of the featured product. Apart from a professional camera, it requires a premium live encoder to facilitate a broadcast quality live streaming.

REASONS FOR SELECTION

1. Broadcast grade live streaming provider

By using our HERMES Live to stream a broadcast grade live, all different screenshots can be generated in high resolution and shown clearly.

2. Stable and seamless streaming technology

With our seamless live streaming technology, audiences can smoothly watch the show without geographical boundaries, and it allows participants actively joining the game and Q&A section

3. Custom branding

HERMES Live support various customized settings, including but not limited to brand logo placement. client has full control and ownership of the video archive for future use.