Hong Kong International Bowls Classic 2018
The Story
| Date: | 11 & 18 Nov, 2018 |
| Duration: | 11 hours (2 Days) |
| Venue: | Craigengower Cricket Club (CCC) |
| Platform: | YouTube (available on mobile devices and computers) |
| Region: | Worldwide |
KEY IMPACTS
- The live broadcast of the 2-day lawn bowls competition received over 10,000 views on YouTube, making the event a tremendous success
- Leveraging on TFI’s superior video technology, worldwide audience could support their own nations through our broadcast grade and seamless live streaming, which greatly enhanced their real-time engagement
- Helped Hong Kong Lawn Bowls Association to promote the sports effectively, increase public awareness and arouse their interest towards lawn bowls
OVERVIEW
Organized by Hong Kong Lawn Bowls Association (HKLBA), Hong Kong International Bowls Classic was taken part between 10 and 18 November 2018, with over 200 professional bowlers from 13 countries and territories competed for the championship. Lawn bowling is gaining popularity in the world but still not well-recognized in Hong Kong. The organizer would like to spread the event to general public and lawn bowl lovers around the globe, yet it doesn’t have any online promotion channels with high quality. In view of this, TFI has been entrusted by HKLBA, offering live streaming solution to them as well as broadcasting the 2-day competition of men and woman classic singles and pairs finals to expand the event coverage.
The Client
Hong Kong Lawn Bowls Association
Hong Kong Lawn Bowls Association (HKLBA) was incorporated on 11th March 1961 and became one of the National Sports Associations of the Sports Federation & Olympic Committee of Hong Kong, China. The vision of the association is to be the strong and active advocate for the participation in, promotion and development of the sports of lawn bowls in Hong Kong.