Revolutionary New Way of TV in Hong Kong
The Story
KEY IMPACTS
- Created a revolutionary new way of TV in Hong Kong , HKTV successfully launched its first-in-market OTT TV service in Hong Kong
- Accumulated over 2 million app downloads in just 9 months
THE SITUATION
Free terrestrial TV has been losing its popularity as more audiences are being drawn towards online entertainment. After its application for domestic free television program service license was rejected, HKTV decided to change their focus to provide high quality online entertainment to the Hong Kong community. Determined, HKTV re-engineered its business model to create HKTV Mall, a one-stop TV entertainment and shopping online platform.
THE CHALLENGES
HKTV needed reliable technology partner and teamed up with our engineers at TFI. Together, we embarked on a mission to create Hong Kong's top online entertainment platform.
REASONS FOR SELECTION
1. Professional video solution with valuable business features
Our HERMES OTT Video Solution's intuitive Content Management System (CMS), advertising bidding system and big data analytics system allowed HKTV to effectively offer, manage and monetize their high quality video content.
2. High compatibility that support any devices
With the help of our HERMES advanced encoding and streaming technologies, HKTV can reach out to audiences through 20 different device platforms, including untraditional channels such as Xbox One™ and PlayStation® 4.
3. Expert in Over-The Top Video technologies
We offer state-of-the-art patented technology for Over-The-Top (OTT) platform, video encoding and live streaming with global recognition and awards.
The Client
HKTV
Hong Kong Television Network Limited is a Hong Kong listed company (SEHK : 1137; NASDAQ : HKTV). Established in 1992, the Group possesses extensive and successful experience in telecom market liberalization, popularizing advanced technology and applications. The Group once had plans to become a television station. It currently engages in the development of Hong Kong's largest 24-hour online shopping mall, HKTVmall, providing an "one-stop shop" platform to people in Hong Kong, including entertainment, online shopping, delivery service and impressive customer experience.