Contemporary Curated: Asia | JAY CHOU x SOTHEBY’S

The Story

 Date: 11-12 June 2021
 Duration: 3 hours
 Venue: K11 Musea
 Region: Hong Kong, Taiwan



  • TFI as the only Zoom Certified Integrator Partner in Hong Kong, provides high video quality up to 1080p for live streaming event with technical support to ensure a smooth and reliable live.
  • Interconnecting Hong Kong and Taiwan which enabled Sotheby's to conduct a real-time interview with Jay Chou in Taiwan, further project the Zoom signal on the LED wall in real time to interact with the onsite audiences.




Journey through an immersive exhibition experience curated by the King of Mandopop, Jay Chou, he is well known for incorporating elements of fine art, poetry, classical styles into his work. Uniting art, culture and entertainment, the bespoke set design at iconic Hong Kong retail destination K11, showcases more than 50 artworks from Jay Chou x Sotheby's. Engineering compelling convergences of art and music, connecting with audiences across multiple generations. This highly-anticipated auction series was an unqualified success, marking the groundbreaking collaboration between Sotheby's and musical legend Jay Chou. 



Experience Jay Chou’s Immersive Hong Kong Exhibition:

The Client



Sotheby’s has been uniting international collectors with world-class works of art since 1744. Sotheby’s become the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973). Sotheby’s BidNow programme allows visitors to view all auctions live online and place bids from anywhere in the world.